ImpACT is an extension of the Festival de Cannes’ and Marché du Film’s investment in corporate social responsibility that will dictate how the market and companies operate today and tomorrow. It is designed to reflect on the film industry’s new reality. Each event will be an opportunity for industry professionals to exchange ideas openly and freely, reflect on the current climate, ask questions, engage in constructive debate and focus on the values aligned with a diverse film industry with content that speaks to all audiences.