USC ANNENBERG and PARAMOUNT – Content for Change

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As part of Content for Change, Paramount expanded its partnership with the Annenberg Inclusion Initiative to analyse 62 series across key demographics – like race and ethnicity, gender, LGBTQ+ identification, and disability status. The research identified areas where Paramount excels at representation and where there are gaps, including among the people behind the camera as series creators, producers, writers, and directors.

A few key figures

33%

more speaking characters and main cast for Black, Indigenous, and people of color (BIPOC) than the US census.

25%

more speaking roles for women than the previous study.

75%

more speaking roles for Black, Indigenous, and people of color (BIPOC) than the previous study.

To go further