This 2022 article looks at how series and movies influence viewer consumption.
A few key figures
$96MM
The media impact generated by the series according to Lauchmetrics, a platform for measuring the economic impact of product placements (Emily in Paris, Season 2).
733%
The percentage increase in searches for a print after Emily wore it on a dress. (Emily in Paris, Season 2)
175%
The percentage increase in searches for a pair of Céline glasses worn by the main character of the Inventing Anna series 24 hours after it first aired in February 2022.
125%
The percentage increase in sales of chess sets following the release of The Queen’s Gambit on Netflix. This boosted production for the only remaining French manufacturer, and the number of players increased by 500%.