WE ARE ALBERT – Subtitles to Save the World: An Analysis of How UK Broadcasters Are Exposing Audiences to Climate Change Through Their Content

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This report uncovers how the broadcasting community is currently talking about the environmental crisis and its solutions. The research, conducted by Deloitte, analysed a year’s worth of subtitling data from BBC, ITV, Channel 4, and Sky, representing 40 channels and 128,719 distinct programmes between September 2017 to September 2018. The research uncovers how often words associated with five key sustainability topics were mentioned: food, travel, resources, energy, and climate knowledge.

A few key figures

1688

The number of times the term “biodiversity” was mentioned in UK TV shows in 2020.

12,715

The number of times “climate change” was mentioned in UK TV shows in 2020, which is 9,590 more times than in 2018.

179

The number of times the term “climate action” was mentioned in UK TV shows in 2020.

6485

The number of times the term “aviation” was mentioned in UK TV shows in 2020.

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