This report is a first-of-its-kind analysis of TV and movie scripts from 2016 to 2020 that highlights the glaring absence of references to climate change in audiovisual creative content. The study analysed scripts from 37,453 TV episodes and films that aired in the US media market.
A few key figures
2.8%
of all scripts included any climate-related terms.
77%
of survey respondents report having learned about a social or environmental issue through fictional TV or film.
25%
of respondents report having heard about the climate crisis through fictional TV or film.